01 Model
Build behavioral models of your customers
Turn your existing research, analytics, and customer data into calibrated models of how different buyers decide, hesitate, and convert.
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Built from real behavioral signals, not just demographic stereotypes
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Captures differences in price sensitivity, trust, intent, attention, and patience
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Calibrated against how your customers actually behave
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Reusable across journeys, experiments, and product decisions
02 Simulate
Simulate complete customer journeys
Run behavioral models through your live web and mobile experiences to see how different customers navigate, decide, and respond from entry to outcome.
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Simulate real journeys across web and mobile
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Compare behavior across customer segments
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Capture every click, screen, decision, and outcome
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Run thousands of journeys across paths and scenarios
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Replay every journey from start to finish
03 Decide
Know what to fix and what will move the business
Turn simulated journeys into prioritized findings that show where customers struggle, why it happens, and what changes are most likely to improve outcomes.
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Identify friction, abandonment, and conversion risk
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See the behavioral evidence behind every finding
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Prioritize issues by impact and customer segment
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Get specific recommendations for what to change
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Compare proposed fixes before committing resources
04 Automate
Turn approved recommendations into tested improvements
Let Instinct agents implement approved changes, rerun the affected journeys, and verify whether customer outcomes improve.
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Generate production-ready fixes for approved findings
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Push changes into your existing development workflow
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Automatically rerun affected journeys after each change
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Verify improvements against the original finding
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Continuously detect new issues as your experience evolves