Introducing Instinct by Primitive Labs

Today, Primitive Labs is introducing Instinct, the behavioral intelligence platform to predict how customers convert in the earliest stages of development. Product teams can now model their ideal customer profiles across critical user flows to identify areas of friction earlier.

In the past, teams spent months and large amounts of capital on traditional user research. Or they relied on product analytics from live traffic and A/B testing after launch, meaning real users were impacted. With Instinct, customers can simulate their highest impact customer funnels to optimize across all target customer segments before a change ships.

Retailers can model how different demographic buyers shop through their mobile experience, or ensure their checkout flow maintains customer confidence. Media companies can understand customer content discovery, test new product concepts, or how their audience reacts to ads placed in media.

Instinct bring customer validation into the earliest stages of development. Team build populations tailored to their customer profiles and run these models through the intended product journey. Instinct captures the behavioral evidence across session replay, clicks, and each decision. Each simulation is turned into findings and recommendation, backed by behavioral evidence.

To get started, reach out through the Contact Us form on our website.